Privacy Policy

LIFTING WOMEN OVER 40  PRIVACY POLICY

Last updated: March 2026

Website: https://liftingwomenover40.com/

1. INTRODUCTION

This Privacy Policy explains how Lifting Women Over 40 (“we”, “us”, “our”), operated by Susan t/a Lifting Women Over 40, collects, uses, stores, and protects your personal information when you interact with our website at liftingwomenover40.com (“Website”), our official social media pages, and through any email communications we send to you.

By using our Website or services, you confirm that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our Website and services.

“You” or “Your” refers to any individual whose personal information we collect or process.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

We collect personal information that you voluntarily submit to us, including when you:

  • Complete a contact form or enquiry
  • Subscribe to our newsletter or mailing list
  • Make a purchase or sign up for a programme
  • Leave a comment on the Website
  • Communicate with us via email, WhatsApp, SMS, or other messaging services
  • Complete a health screening or consent form prior to training

The information collected may include your name, email address, phone number, age, gender, physical address, payment details, and health information where relevant to the services you have requested.

2.2 Usage Data

We automatically collect certain technical data when you visit our Website, including:

  • IP address and device identifiers
  • Browser type and version
  • Pages visited, time and date of visit, and time spent on pages
  • Referring URLs and other diagnostic data

This data helps us understand how our Website is used and how we can improve it.

2.3 Location Data

With your permission, we may collect and use location data to improve and personalise your experience. You may enable or disable location services at any time through your device settings.

2.4 Cookies and Tracking Technologies

We use cookies and similar tracking technologies (including beacons, tags, and scripts) to enhance your experience on our Website. Cookies are small data files stored on your device.

We use the following types of cookies:

  • Session Cookies — to operate the Website and maintain your session while you browse
  • Preference Cookies — to remember your settings and preferences
  • Security Cookies — to support the security and integrity of the Website
  • Analytics Cookies — to understand how visitors use our Website (see Section 4 below)

You may instruct your browser to refuse all cookies or to notify you when a cookie is being sent. Please note that refusing cookies may affect the functionality of certain parts of our Website.

3. HOW WE USE YOUR INFORMATION

We use the personal information we collect for the following purposes:

  • To operate, maintain, and improve our Website and services
  • To create and manage your account and personalise your experience
  • To deliver the fitness, coaching, and wellness services you have purchased or enquired about
  • To send you relevant newsletters and promotional content — with the ability to opt out of any marketing communication at any time
  • To send administrative communications, including booking confirmations, policy updates, and security notices
  • To respond to your enquiries and provide customer support
  • To process payments securely
  • To comply with our legal obligations under South African law, including the Protection of Personal Information Act 4 of 2013 (POPIA)
  • To protect the security and integrity of our Website and services
  • To track and measure the effectiveness of our advertising

We will not use your personal information for any purpose that is incompatible with the purposes listed above without first obtaining your consent.

4. THIRD-PARTY SERVICE PROVIDERS

We may share your personal information with trusted third-party service providers who assist us in operating our Website or delivering our services. These parties are only permitted to use your information for the specific purpose for which it was shared and are bound by confidentiality obligations.

4.1 Google Analytics

We use Google Analytics to understand how visitors use our Website. Google Analytics collects usage data including IP addresses, browser information, and pages visited. This data is processed by Google and may be shared with other Google services.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On, available at: https://tools.google.com/dlpage/gaoptout

For more information, see Google’s Privacy & Terms: https://www.google.com/analytics/terms/

4.2 Remarketing and Advertising

We may use remarketing services provided by third parties, including Google, Facebook, and Pinterest, to display advertisements to visitors who have previously visited our Website. These services use tracking technologies such as the Facebook Pixel or Pinterest Tag to serve relevant ads.

Your personally identifiable information is not used for any purpose other than to display relevant advertising from our Website.

For further information, please refer to:

You may opt out of interest-based advertising at any time through your device or browser settings, or by visiting www.youronlinechoices.com.

5. HEALTH INFORMATION

Where you provide health or fitness-related information to us-for example, through a health screening or consent form- this constitutes special personal information under POPIA. We collect and process this information only with your explicit consent, and solely for the purpose of delivering safe and effective training services. This information is stored securely and is never shared with third parties without your express permission, except where required by law.

6. HOW WE STORE AND PROTECT YOUR DATA

We take the security of your personal information seriously and implement commercially reasonable technical and organisational measures to protect it against unauthorised access, loss, or misuse.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee its absolute security.

In the unlikely event that we believe your personal information has been compromised, we will take reasonable steps to notify you as required by applicable law.

Your data is stored and processed in accordance with the requirements of POPIA and, where applicable, the General Data Protection Regulation (GDPR).

7. HOW LONG WE RETAIN YOUR DATA

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. When your data is no longer required, we will securely delete or anonymise it. Health screening and consent form data will be retained for the duration of your training relationship with us and for a reasonable period thereafter, in line with our legal obligations.

8. YOUR RIGHTS

8.1 Under POPIA (South African residents)

If you are a South African resident, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to our legal obligations
  • Object to the processing of your personal information
  • Lodge a complaint with the Information Regulator of South Africa at: www.justice.gov.za/inforeg/

8.2 Under GDPR (EEA and UK residents)

If you reside in the European Economic Area (EEA) or the United Kingdom, you have the right to:

  • Access your personal data
  • Correct inaccurate personal data
  • Request deletion of your personal data (“right to be forgotten”)
  • Restrict or object to processing of your personal data
  • Data portability
  • Withdraw consent at any time where processing is based on consent
  • Lodge a complaint with your local Data Protection Authority

8.3 How to Exercise Your Rights

To exercise any of the above rights, please contact us at: liftingwomenover40 @ gmail.com

We will acknowledge and respond to all valid requests within 30 days of receipt. We may ask you to verify your identity before processing your request.

9. MARKETING COMMUNICATIONS

We may send you marketing emails and newsletters where you have given us your consent to do so. Each communication will include a clear and easy way to opt out of future marketing messages. You may also withdraw your consent to marketing communications at any time by contacting us at liftingwomenover40 @ gmail. com.

Withdrawing consent to marketing will not affect the lawfulness of any processing carried out before the withdrawal, nor will it affect communications necessary for the delivery of your services.

10. CHILDREN’S PRIVACY

Our Website and services are intended for adults and are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you are under 18, you must obtain the consent of a parent or legal guardian before making any purchase or submitting personal information through our Website.

If you become aware that a child under 16 has provided us with personal information without parental consent, please contact us immediately at liftingwomenover40 @ gmail.com so that we may take appropriate action.

11. LINKS TO THIRD-PARTY WEBSITES

Our Website may contain links to third-party websites. This Privacy Policy applies solely to information collected by our Website. We are not responsible for the privacy practices or content of any third-party sites and encourage you to review their privacy policies before submitting any personal information.

12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or amend this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. Where changes are material, we will endeavour to notify you by email or by a prominent notice on our Website. Your continued use of our Website following the posting of changes constitutes your acceptance of the revised policy.

We recommend that you review this Privacy Policy periodically to stay informed about how we protect your information.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

Lifting Women Over 40 Email: liftingwomenover40 @ gmail.com Website: https://liftingwomenover40.com/

This Privacy Policy is governed by the laws of South Africa. Where applicable, it also complies with the requirements of the General Data Protection Regulation (GDPR) for residents of the European Economic Area.